View Cool (Iki), Knowledge (Chi), Excellence (Yu) and Creation (So)
An aesthetic sense, which Nihonbashi has nurtured and inherited from the Edo Period, underlines the lifestyle of Nihonbashi-bijin (Japan Beauty from Edo-Tokyo).
View the nihonbashi Btube, which depicts the cool (festival), knowledge (places of interest), excellence (long-established stores), and creation (traditional craftwork) of Nihonbashi, and appreciate the beauty.