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Nihonbashi-bijin-Japan Beauty from Edo-Tokyo is a local brand from Nihonbashi that means “women of beauty in body and mind.” The brand represents women who are healthy and beautiful inside, cultured and graceful from the close fostering of tradition, and who are kind, sensible, and very cool (iki in Japanese).
The elements of Nihonbashi-bijin foster history, culture, and foods. Yet, in Nihonbashi, the old, established stores representing traditional Edo culture coexist with stores offering a modern retail experience.
The concept of Nihonbashi-bijin involves the accumulated, inherited wisdom of people in the Nihonbashi area since the Edo period. The spirit of Japan has created new value with the acceptance of novel articles; however, the history and cultural tradition of the area is still alive in the Nihonbashi-bijin?Japan Beauty from Edo-Tokyo.
In the Nihonbashi-bijin Project, we offer a variety of proposals for brightening women through the Nihonbashi-bijin?Japan Beauty from Edo-Tokyo brand, which means “women of beauty in body and mind.”
