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HOME > the spirit of the brabd nihonbashi-bijin
Four aesthetics that support the Nihonbashi-bijin (Japan Beauty from Edo-Tokyo) Brand
An aesthetic sense, which Nihonbashi has nurtured and inherited from the Edo Period, supports the lifestyle of Nihonbashi-biijin.
The Nihonbashi-bijin Brand: Beautiful mind and body was born out of the wisdom of the people of Edo who valued sophisticated culture and retained a keen sensitivity to beauty. The dignified sense of aesthetics of the Edo people is crystallized in Nihonbashi-bijin products in the form of four aesthetics.
The Nihonbashi-bijin Brand: Beautiful mind and body was born out of the wisdom of the people of Edo who valued sophisticated culture and retained a keen sensitivity to beauty. The dignified sense of aesthetics of the Edo people is crystallized in Nihonbashi-bijin products in the form of four aesthetics.
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Iki and Nihonbashi-bijin: Aesthetic sense of Edo people
Mr. Yasube Hosoda,Adviser to Eitaro Sohonpo
- Mr. Jusaburo Tsujimura, Puppet master
- Yutaka Nakamura, chairman of the board at the Royal Park Hotel
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Edo-Shigusa
- Ms. Reiko Koshigawa
Leader of the Edo-Shigusa Narrators' Group 
Cultural Enrichment for Nihonbashi-bijin part1- Cultural Enrichment for Nihonbashi-bijin part2
- Cultural Enrichment for Nihonbashi-bijin part3
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The Beauty of Mitsui House Depicted in the Collection of Mitsui Memorial Museum
- Mr. Tsunehiko Yoshi-i
Executive Director and General Manager of Mitsui Bunko 
Miyabi and Kirei-sabi for Nihonbashi-bijin- Yugen and Nihonbashi-bijin
- The Mitsui Family – Saviors of the national treasure, Jo'an
Downtown of Artisans Passing Down Traditional Skills  |
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